About Us

Hello there, I’m Ö.
So pleased to meet you!


About us

A young, innovative brand that’s ready to take on the world. Ö (which means “island” in Swedish) came into being thanks to www.sabinastore.com and can be found in eight physical Sabina stores through retail concessions.

Sabina was founded in 1973 as a specialist perfume shop. Over the years, decisions to expand the business has turned Sabina into a well-known brand in its sector, which has opened to Europe thanks to e-commerce. Sabina currently has 17 stores on the islands of Tenerife, Gran Canaria, Lanzarote and Fuerteventura.

Ö is Sabina’s most daring streak with its wide selection of fashion and sports brands at competitive prices.

Our mission

We want to become the sports and casual fashion website of choice that offers clothing that lets us all express who we really are.

Our values

We don’t do blah-blah. Our values are based on the three Cs: caring (about you and our team), committed (to society and the environment) and cosmopolitan (modern with freedom of expression).

Our essence

The very essence of Ö is based on your shopping experience. We’re only satisfied if you enjoy the whole shopping process from the second you click on our website until you unbox your item at home.

Our promise

We like being honest, so we’re not going to promise you the moon. We offer you the best sports and casual brands at competitive prices. And we naturally always ensure the very best shopping experience.